Cinema owners know that people buy more concessions when there are seats available. This makes sense- cinemas need money to cover the costs of running their business. Getting people in their seats quickly validates that business model by attracting more customers and selling more concessions. Theater staff can also focus on selling certain kinds of seats while limiting lines for unnecessary reasons. For example, some theaters limit the number of seats per section to control crowding in one place. This limits how enjoyable your experience can be.

The industry uses seating plans to let people pick their seats and limit the lines. Most cinemas with over 100 seats have a plan for how many people can sit in each seat. This lets people reserve their spot ahead of time and avoid the longest lines. It’s not perfect- some people still end up waiting in line- but it helps a lot when used correctly. No one wants bad seats when going to the movies!

Adding more seats is an easy way to improve movie theaters for the majority of attendees. People love going to the movies and are willing to spend money on tickets if there are seats available. Seats also lead to higher concession sales and make customers happy. The cinema industry should look into implementing additional seats whenever possible!